UWS Equity and Diversity represents staff and students from groups who have been traditionally under-represented in tertiary education. In conjunction with academics from UWS and Deakin University, Equity & Diversity ran an anti-racism project in 2014, which assessed the effectiveness of bystander anti-racism strategies at UWS. This innovative project will be empirically evaluated and contribute to literature in the area of bystander anti-racism, which is in need of research in Australia. The project involved anti-racism bystander training, and a communication strategy rolled out through a social media and print campaign. The Rabbit Hole developed the campaign’s visual identity.

Outcomes: visual identity, poster and postcard campaign