The Digital Humanities Research Group (DHRG) at UWS is the leading research centre of its kind in Australia. Using advanced computing techniques, they find solutions to complex social challenges and questions. DHRG draws together expert researchers from across UWS – in areas ranging from law, history, literature and cultural studies, to urban planning, library, IT, computer science and e-research. They ‘join the dots’ to form an expert network between the very best researchers at UWS and beyond. The Rabbit Hole was briefed to design a visual identity system for DHRG that conveyed collaboration, points of connection, and networks in the digital age, for an audience comprised of University stakeholders, funding partners, and UWS students.

Outcomes: visual identity (including logo, colour palette, typography), brand style guide, corporate stationery and website prototype