The UWS Penrith Observatory is a valuable community resource that is operated by volunteer staff and students at the School of Computing, Engineering and Mathematics. It holds a unique position in the region, offering community and educational programs for people to enjoy a hands-on experience of astronomy and space science. The Rabbit Hole was briefed to rebrand the Observatory, targeting primary and secondary schools to increase the number of visitors to the centre.

Outcomes: visual identity, promotional posters and flyer