Aaron Pillay | FinalFinal.pdf

FinalFinal.pdf

Aaron Pillay

Branding / Publication / Web

http://www.pillaydesigns.com


The design industry is saturated with things that are more or less the same. So why not create a simple project that seeks to be an antithesis of that? Designers are expected to be professionals in a competitive and demanding industry, but you can’t be part of one and not have varied opinions on the industry and your peers. This project seeks to envision a community-based brand where design professionals can be ‘unprofessional’ and go ‘off grid’. Aside from the digital content, Off Grid crosses into merchandising, implementing cheeky and satirical content that designers can relate to.

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