Out&Out is a concept brand that seeks to encourage the use of natural beauty products. Although there has been a recent surge of interest in natural cosmetics, it is often difficult to find products that are cheap, effective and are truthfully chemical free. Many women know of the toxins that exist incommercially produced beauty products, but are unaware of how easy it is to make your own. The DIY kits create a fun, easy and honest process to making natural beauty products, whilst also encouraging the consumers to avoid purchasing expensive and toxic beauty products in the future.