Many store bought domestic pets are abandoned in animal shelters, many of which are full! Adopt Don’t Shop is an animal rights campaign, which raises awareness of pet adoption as being an alternative to purchasing a pet from a pet store. The campaign seeks to create empathy, and have an emotional impact on its audience, so that they are mindful of these issues when deciding on where to purchase a pet.

Utilising a variety of media, the Adopt Don’t Shop campaign will reduce the current burden on animal shelters, by increasing the numbers of abandoned pets finding a loving home.