This survival guide focuses on pop culture conventions and how to best get through the day. It is aimed at both first time convention goers as well as veteran attendees who may just need to brush up on convention etiquette. It contains a humorous twist on the traditional survival guide, using cute, amusing images and witty copywriting to get some serious tips across. The use of humour throughout the guide provides a friendly tone of voice and creates a fun, engaging way of delivering helpful tips that enable participants to enjoy their experience to the full.