Rawrsome is an inventive brand identity that stems from a creative flair for craft and a teenage nickname. Lead by Mittens, Rawrsome’s unique little yarn-headed kitty, the brand seeks to enter the pop-culture market delivering purrrfect jewellery pieces and craft artifacts with boundless energy.

Utilising strong visual elements, the Rawrsome identity offers wit, while emphasising the cattiness and sass the brand upholds. This is far from the pearls and lace you’re used to.

Don’t get me wrong, I’m a total crazy cat lady sans crazy.