Modern industrial design has improved many aspects of our everyday lives, but what has it done to improve the simple desk? This is where a modular workspace comes into form—a product that is customisable for the user. Benchmark is a hypothetical product, and associated brand for a modular workspace.

All new products and services need a brand and identity, hence the creation of Benchmark. Benchmark’s brand and visual identity is sleek and modern, and encapsulates current design trends and media. The associated touchpoints incorporate the key message of promoting modular design through simple sustainable promotion.