Victory Records is an existing punk/rock/hardcore record label that is in dire need of a design makeover. With this in mind, I have set about rebranding the company from top to bottom. I have designed a new logo, website and merchandise store, and even implemented designs for a Gig Map app, which will be accessible via the Victory Records website. The merchandise store on the website contains my own tee shirt designs, which utilise the new branding. The Victory Records concept brand is now consistent with current trends within the hardcore music community.