Violence against women affects approximately 1 in 3 women over their lifetime. The health, social and economic costs of violence against women are profound.

The Violence Against Women clip is designed to encourage victims to come forward and seek help. It is intended as a part of a wider campaign for the domestic violence helpline. It informs and encourages the viewer about violence against women by providing informative questions as well as the domestic violence helpline centre details for support. The promotional video features a combination of kinetic typography and illustrative design to generate a poetic and visually persuasive experience.